Celebrating Mozart’s life by wearing a musical bra seems a bit odd.

One of the first Mozart Year visitors to Salzburg will be Condoleezza Rice, the US Secretary of State, who will be attending a brainstorming session entitled The Sound of Europe. Whether the accomplished pianist will be impressed by Salzburg’s avalanche of Mozart kitsch — Mozart knickers are flying off the shelves, as well as a bra that plays a refrain from Eine Kleine Nachtmusik — is another matter. Mozart’s two children died without offspring: there is no family to protect or profit from the Mozart name and so the free market is running wild. There are beer glasses that trill a few notes from The Marriage of Figaro when full, there is a Mozart sausage and Mozart babysuits. You can get drunk on Mozart schnapps and fat on sticky chocolate Mozart Balls, then you can jog it all off in Mozart jogging pants.

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