Their CEO and evangelist guru, Dr. Neil Clark Warren, has made a killing with a sophisticated marketing scheme that claims to match prospective couples via a “scientific” 29-factor questionnaire. (”A $45 dollar value — but FREE” if you join the eHarmony cult!)

So, the basic message is “we’re selective and sort out the whack jobs and crazies” and match you with your soulmate. (They love to use that word – S-O-O-O-O-L-M-A-T-E – in their ads.)

If you have an extra hundred bucks, try this experiment.

Join eHarmony for 90 days.

Enjoy the limited parade of dysfunctional soulmates that they’ll send your way.

Then notify eHarmony that you are not renewing your subscription.

Result?

A flood of “perfectly matched” potential soulmates will appear — a virtual tsunami wave of soulmates in your eHarmony “Matches” box, along with daily appeals to RENEW your subscription.

Dr. Warren must have closely studied P.T. Barnum as his mentor.

“A sucker is born every minute…..”