Doug Powers
The Perkiest Ratings Death Spiral Ever!

This was up earlier on Drudge:

WEDNESDAY EDITION OF ‘EVENING NEWS’ 3RD PLACE IN ALL TOP 7 MARKETS, NIELSEN REPORTS… LAST PLACE IN ALL OF LOS ANGELES BROADCAST-TV, BEHIND ABC, NBC AND ‘MALCOLM IN MIDDLE’, ‘FRIENDS’, ‘KING OF QUEENS’ RERUNS…

Why isn’t Couric catching on? Larry King has blamed sexism for Couric’s low ratings, but let’s consider something else. Maybe none of this is the fault of Couric, or sexism, or any such thing.

Dan Rather almost single-handedly ruined the CBS News network with the “these documents are not fake!” fiasco. Rather wasn’t exactly hauling in the ratings, as he was consistently in third place.

Asking why Couric’s ratings are so low is like walking around your restaurant a few weeks after a dozen people died of botchulism from food served by a cook you’ve since fired, noticing there are no customers in the place, and wondering what the new chef is doing wrong.

I’m no Couric fan, but let’s face it, she did inherit a dog.

Couric reacts after seeing the latest ratings book

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