“According to Macy’s, one of its goals is to provide an exclusive line of clothing geared toward Latina shoppers looking to express cultural identity through fashion.
However, one such item might have actually offended potential Hispanic customers, so the company pulled it during the weekend.”
Quote from MyFoxChicago.Com
The marketing experts at Macy’s are so dense they actually came up with the bright idea to sell a T-shirt with the logo, “Brown is the New White.”
Who did the marketing research for Macy’s, the KKK? The slogan “Brown is the New White” implies that Hispanics should attempt to pass for white. The not to subtle message is that being white is the ideal, and non-whites should strive to be like the Caucasian majority.
I’m a fair skinned Latino and I could easily pass for white, but I would never betray my racial heritage. Latinos, of all skin hues, are proud of who we are, and we want to be accepted as we are.
The motto “Brown is the new White” also implies that whites are the original occupants of America and Hispanics and other minorities are Johnny-come-latelies. Hispanics were thriving in California and in the Southwest centuries before Europeans set foot in America. If anything, the T-Shirt should be emblazoned with the catch phrase, “White is the New Brown.”
Macy’s doesn’t know its market, in order not to repeat such a stupid mistake they should hire more Hispanics to fill corporate positions.
Rate this post:
(No Ratings Yet)
Loading ...
Stumble It!
