This father-positive Sprite commercial shows a nice interaction between a father and his little girl. To watch, click here.
To learn more about how men are portrayed in TV commercials, click here.
Thanks to Bob Barker, a reader, for sending me the ad. Ironically, it was Bob’s mother Betty who wrote to me to complain about an anti-father Verizon commercial in 2004, which led to our successful, highly-publicized Verizon campaign.
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mruffolo said,
August 31, 2007 at 4:34 pm
Bart said,
August 31, 2007 at 7:17 pm
donnieboy57 said,
the most irritating, yet subliminal message is the idea that most women are self sufficient and possess that female trait of a “can do spirit” and most men are relient on women for those “important and hard to make decisions”. its revolting because most intellectually honost adults know that reality is often just the oposite. i have two jobs. both businesses are run by women and i can tell you that both of these hard working ladies rely much more heavily on their male staff (2 out of 17/ 3 out of 26) than their females, in the decision making processes on a daily bases. its a fact and the other women know it and are OK with it because that system makes it easier for them. wise up.
September 1, 2007 at 6:43 am
Artfldgr said,
i disagree with the men above… children of a young age, both mail and female have more unstructured play… more of putting things together and figuring out whats right and wrong. its techically critical to let them experiment with the things and stuff around them.
unlike the hypersexualized adults, the child doesnt see what they do. she doesnt think dad looks great in drag (quite the contrary… she gets a kick in not knowing why its funny, but that she can make it funny by just moving a thing around… isnt that weird?) its actually through this process that she learns the distinctions that we carry between us.
lets take a second and imagine if she couldnt play like that… then what? well, she would have an odd time understanding differences… there would be no way to try it out, and no discovery… she does it to mom, its not funny… its just nice connecting…
no one is telling the child, this is right, this is wrong… the child is discovering that it just doesnt work right, and its silly… probably more for the color and size differential, than most anything else.
there are times to teach… i will agree with that… but being stern and making them wrong before thye know anything, and not letting them explore and grow… well that doesnt quite cut it for me.
its why modern man originally invented a time called childhood… in this way we could separate things and leave some of the more messy things for later, so they can learn unhindered by that till their bodies would make them ready anyway.
kinsey tried to turn them into ’sexual beings’ and thats gone thorugh the culture pretty well, but they arent. sexual is contextual… without the context messiness, its not that way, but its easy to convinc adults who have past that point that there was no point passed.
the commercial was trying to capture a moment that is more common than many would admit… the men here are forgetting that to feminists, this girl is a girl.. .she had already been poisoned by the culture… she wants make up, and jewelry, etc.
its play… and its young girl play.. its a child directed play… do you think it happens every time they play? like some bizarre fetishization? nope… just silly stuff, just as you can find similar where they dress up and such playing with the personas that have no meaning for them, and that we forget are personas.. when they do it, its clear to see they are costumes and code.
if your going to fret about every angle of everything… then might as well ban it all… for there would be nothing left interesting to watch as real world things get banished since you cant split the screen and see some boy kid trying to get mom to play when she is too afraid he will get hurt… and say “aw mom”… and then flash to equivalents for various culturally different embodiments.
nope.. i say it was father positive… both were totally at ease with each other… and he put his daughters play time as important time. for him there was social risk, as the end showed (which he shrugged off).
all in all.. he will probably have a great relatoinship with his daughter… she will remember them connecting and him understanding her.. and not forcing her to be a certain way… someone that she trusts and can go to…
at least thats what i see him building… but then again.. i had a child, and i remember what it was like when children were children and we let them be.
September 1, 2007 at 6:52 am
college activist said,
September 1, 2007 at 7:11 am
cjo said,
September 1, 2007 at 8:52 am
Robert Stevens said,
The big companies and the politically correct media , have to tread lightly. The feminazis do have considerable economic power. They can break a company, even a big one, if they don’t like what they do. It is up to us decent people, not just men, to stand up and support companies like sprite, who portray fathers in any type of positive light.
This will eventually break the stranglehold the liberals and the feminazis have on corporate america. Once they can portray men and fathers positively and not have to worry that hatemongers will break them, because we will stand up, we will buy their products and we will build long lasting relationships with them. We can endrun the hatemongers and those with an agenda that destroys our country. Once that is done, the family law reform movement* can suceed.
* It is not just a fathers/mens rights movement, although that is an important part of the work to be done. It is a whole lot more, because if we fail, our country may fail!
September 1, 2007 at 10:55 am
Bart said,
September 1, 2007 at 11:04 am
Bart said,
September 1, 2007 at 11:05 am
GladMadSadDad said,
When my two teenage boys were younger, they once plastered me with super hero bandaids while I pretended to be sleeping. When I woke up, they wanted to go to the playground, so I took them…bandaids and all. While playing, a young couple came up to me and asked why I was wearing so many nicotine patches! My boys had a great time thinking they fooled Dad. Didn’t hurt me a bit.
Just yesterday, I took my 13 year old to the doctors and while waiting in the examining room we took turns riding the stuffed zebra. He was the one caught on top of the zebra when the doctor came in. All three of us were doubled over laughing. When it was time for shot, I think it was a little easier to take for my son.
I’m a serious guy when I need to be, but there is a lot of joy to be found with my kids, and I try to miss out on as little as possible. I’m sorry that not all Dads see the excellent message this commercial delivers. The smirk on Dad’s face at the very end tells the whole story…I’d do anything for my kid. I’m thrilled and Sprite should be commended.
September 1, 2007 at 12:03 pm
infidel said,
September 1, 2007 at 8:47 pm
GladMadSadDad said,
September 1, 2007 at 8:58 pm
conservativation said,
The bandaid story is absolutely precious. I once put my pants down around my boxers and a hat on sideways, a huge t shirt and walked into a room where my daughter and her friends were talking. I was attempting to bounce and strut in a hip hop way. She was about 12. She was embarrassed but in the end they still bring that up when they get together.
This is a great commercial and I am sorry for the kids whose dads are stiff and always looking for symbolism that doesnt exist.
September 2, 2007 at 6:40 am
rast4406 said,
At the end of the ad, when the fellow answers the door? You can see it on his face, that, “Oh no I’ve been caught!” look.
Then he pauses a moment, gives a little crooked smile and (it seems to me) decides “Pfah, who cares what they think, what a wonder filled time with my daughter!”
If my daughter wanted and she was of that age again? I’d gladly let my daughter dress me up and put makeup on my face again.
And you know what I’d say if someone said to me: “Any man who wears makeup and dresses like a woman is not fit to be a parent.”
Not a word. I’d just give a little crooked smile.
September 3, 2007 at 6:04 am
PolishKnight said,
All that said, I understand the Sprite ad wasn’t trying to endorse cross dressing and was trying to show precisely the lengths that fathers will go please their daughters. Therefore, I think it’s a father positive ad.
September 3, 2007 at 4:35 pm