The National Organization for Women/NOW Foundation has launched a new campaign around ads which they label “Offensive to Women.” The campaign involved Love Your Body Day 2007, which was October 18. In this series, I’m reprinting some of the ads which NOW tells us are “Offensive to Women,” giving my own humble opinion on the matter and soliciting yours.
In You Be the Judge (Part I), I agreed with NOW. In Part II, I agreed with them on one out of two. In Part III, I thought they were wrong on both.
NOW protests the Dior ad above. They write:
“Dior: The text reads, ‘New! Dior Addict Lipstick to Die For…in 30 killer shades…Get hooked. Now.’ Dior proudly uses the themes of addiction and death to sell lipstick, under the impression that the tactic is edgy and original. Not.”
It’s a little hard for me to understand what is going on in the ad–maybe it’s confusing or maybe I’m just unhip. NOW says “addiction” and “death,” and maybe they’re right, but whatever the theme, the woman seems to be suffering and possibly even injured. I’ll go with NOW on this one.
That brings NOW’s score, in my book, to 3 out of 6 correct.
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Ed said,
NOW finds everything offensive. Except ads denagrading men.
Living with a Teen daughter is a real trip, the amount of effort and time spent on trying to look attrative both in terms of hair, makeup and accessories which doesn’t even bring the clothes “mortgage” into the equation is scary.
Then, Dior writes an ad that essentially sez the truth “Addiction by women to a killer cosmetic” that will hide your flaws and make you look appealing to men. So, what’s the problem? “It’s Killer”. And “We’re worth it” pined Sarah Jessica Parker as well as others when referring to a hair product a few years back is different how?Well, your not. The answer to any ad you don’t find fits your fantasy world is grow up and shut up.
Here’s a rad idea for the fraus at NOW; “Don’t buy the stuff”.
Heck, most NOW members I’ve known over the years are obese hairy women anyway. Man haters one and all. So, have a nice day.
October 31, 2007 at 4:49 am