Background: The National Organization for Women/NOW Foundation has launched a new campaign around ads which they label “Offensive to Women.” The campaign involved Love Your Body Day 2007, which was October 18. In this series, I’m reprinting some of the ads which NOW tells us are “Offensive to Women,” giving my own humble opinion on the matter and soliciting yours.
In You Be the Judge (Part I), I agreed with NOW. In Part II, I agreed with them on one out of two. In Part III, I thought they were wrong on both. In Part IV and also Part V, I agreed with NOW.
NOW protests this St. Pauli Girl ad. They write:
“A woman presented as a human beer bottle–now that should make you foam at the mouth. Once you’ve finished consuming her, should you just discard her like an empty beer bottle?”
I don’t see anything wrong with this ad–the brand of beer is “St. Pauli Girl,” so they have a picture of a beer that looks like a girl. There’s nothing about “discarding her like an empty beer bottle,” or whatever.
I disagree with NOW on this one, so that brings NOW’s score, in my book, to 4 out of 8 correct.
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