Comments on: Brandweek Discusses ‘Dad as Idiot’ Advertising, Says ‘It’s Hard to Argue that Guys Like Sacks Don’t Have a Point’ http://mensnewsdaily.com/2007/11/14/brandweek-discusses-dad-as-idiot-advertising-says-it%e2%80%99s-hard-to-argue-that-guys-like-sacks-don%e2%80%99t-have-a-point/ Men's Rights Activism, MRA Politics, Analysis, Commentary and Global News Sun, 22 Nov 2009 12:12:57 -1000 http://wordpress.org/?v=2.8.6 hourly 1 By: Jeff Purkiss http://mensnewsdaily.com/2007/11/14/brandweek-discusses-dad-as-idiot-advertising-says-it%e2%80%99s-hard-to-argue-that-guys-like-sacks-don%e2%80%99t-have-a-point/comment-page-1/#comment-54814 Jeff Purkiss Sun, 18 Nov 2007 02:44:00 +0000 http://glennsacks.com/blog/?p=1397#comment-54814 I can’t tell if TV emulates the culture or if the culture emulates TV. What came first, the chicken or the egg, the sitcom characters’ behavior or the pop culture behavior? I tend to think the power of the media often determines the direction of our youth behavior. Our kids (and young adults) are so connected with the characters on TV and the actors’ lives portrayed in the tabloids, they actually emulate the behavior (or misbehavior) of the fictitious as well as the real (although I wouldn’t call Hollywood the real world). Most female characters are beautiful and dominating and most male characters are goofy and sex crazed? Women’s clothes reveal every curve of their body and expose key body parts. The guys are either good-looking and dumb or ugly and dumb. The great thing is the humor is hilarious. The sad thing is – the humor is hilarious. Picking on the male gender has gotten to be so prominent in TV humor; we’re now accepting the role TV has defined for us. But humor has a way of revealing reality. So again, what came first, the chicken or the egg? I can’t tell if TV emulates the culture or if the culture emulates TV. What came first, the chicken or the egg, the sitcom characters’ behavior or the pop culture behavior? I tend to think the power of the media often determines the direction of our youth behavior. Our kids (and young adults) are so connected with the characters on TV and the actors’ lives portrayed in the tabloids, they actually emulate the behavior (or misbehavior) of the fictitious as well as the real (although I wouldn’t call Hollywood the real world). Most female characters are beautiful and dominating and most male characters are goofy and sex crazed? Women’s clothes reveal every curve of their body and expose key body parts. The guys are either good-looking and dumb or ugly and dumb. The great thing is the humor is hilarious. The sad thing is – the humor is hilarious. Picking on the male gender has gotten to be so prominent in TV humor; we’re now accepting the role TV has defined for us. But humor has a way of revealing reality. So again, what came first, the chicken or the egg?

]]> By: amfortas http://mensnewsdaily.com/2007/11/14/brandweek-discusses-dad-as-idiot-advertising-says-it%e2%80%99s-hard-to-argue-that-guys-like-sacks-don%e2%80%99t-have-a-point/comment-page-1/#comment-54724 amfortas Fri, 16 Nov 2007 02:40:17 +0000 http://glennsacks.com/blog/?p=1397#comment-54724 He asks the rhetorical question "After all, aren’t fathers all-powerful in this society?", that many will switch off their brains after nodding a firm 'Yes', and then he adresses the advertising image and rationale. Good as far as it goes and maybe it shows that Glenn's work is reaping reward. Good too. Well done Glenn. But.... Having asked the question, the advertising issue is just the minor issue. The all powerful dad is not simply 'ribbed' but his constitutional rights are ignored and his all powerful bum is thrown on the street by much more serious Judges. Dad is portrayed as an idiot in imaginative ads but in reality he is regarded as a bum to be punished by total dispossession, not just his wallet depleted by his wife and kids' purchases. The advertising jungle is populated by greedy fools in braces. The Bench is populated by vile, rapacious beasts in robes that raptors would steer clear of. All Powerful? He asks the rhetorical question “After all, aren’t fathers all-powerful in this society?”, that many will switch off their brains after nodding a firm ‘Yes’, and then he adresses the advertising image and rationale. Good as far as it goes and maybe it shows that Glenn’s work is reaping reward. Good too. Well done Glenn. But….

Having asked the question, the advertising issue is just the minor issue. The all powerful dad is not simply ‘ribbed’ but his constitutional rights are ignored and his all powerful bum is thrown on the street by much more serious Judges. Dad is portrayed as an idiot in imaginative ads but in reality he is regarded as a bum to be punished by total dispossession, not just his wallet depleted by his wife and kids’ purchases.

The advertising jungle is populated by greedy fools in braces. The Bench is populated by vile, rapacious beasts in robes that raptors would steer clear of. All Powerful?

]]> By: Free Man http://mensnewsdaily.com/2007/11/14/brandweek-discusses-dad-as-idiot-advertising-says-it%e2%80%99s-hard-to-argue-that-guys-like-sacks-don%e2%80%99t-have-a-point/comment-page-1/#comment-54710 Free Man Thu, 15 Nov 2007 23:29:41 +0000 http://glennsacks.com/blog/?p=1397#comment-54710 Excellent article. I quit watching television thirty years ago - way before cable, recognizing that(among other things) the advertisers were not talking to me. They are advertising to women, and in fact, almost all of network television seems to be directed toward women. Men read. Excellent article.

I quit watching television thirty years ago – way before cable, recognizing that(among other things) the advertisers were not talking to me. They are advertising to women, and in fact, almost all of network television seems to be directed toward women.

Men read.

]]> By: mruffolo http://mensnewsdaily.com/2007/11/14/brandweek-discusses-dad-as-idiot-advertising-says-it%e2%80%99s-hard-to-argue-that-guys-like-sacks-don%e2%80%99t-have-a-point/comment-page-1/#comment-54685 mruffolo Thu, 15 Nov 2007 16:10:42 +0000 http://glennsacks.com/blog/?p=1397#comment-54685 Re: Dad Ads Hi Mark, Thanks for the note. -Todd Re: Dad Ads

Hi Mark,

Thanks for the note.

-Todd

]]> By: mruffolo http://mensnewsdaily.com/2007/11/14/brandweek-discusses-dad-as-idiot-advertising-says-it%e2%80%99s-hard-to-argue-that-guys-like-sacks-don%e2%80%99t-have-a-point/comment-page-1/#comment-54684 mruffolo Thu, 15 Nov 2007 16:00:01 +0000 http://glennsacks.com/blog/?p=1397#comment-54684 From: Wasserman Todd From: Wasserman Todd

]]> By: steven deluca http://mensnewsdaily.com/2007/11/14/brandweek-discusses-dad-as-idiot-advertising-says-it%e2%80%99s-hard-to-argue-that-guys-like-sacks-don%e2%80%99t-have-a-point/comment-page-1/#comment-54663 steven deluca Thu, 15 Nov 2007 03:39:33 +0000 http://glennsacks.com/blog/?p=1397#comment-54663 I not only don't patronize places that portay men as idiots. I have a list of male and female friends that I contact and ask them to make their friends aware of the same advertiser or product. I know for sure that more than one car sale was lost that way and it's the same for fast food places. One hamburger place isn't that much different than another and if one trashs men and boys, it's their competitor that should get our business. (And because red meat, recent studies show, seem to cause cancer ... along with french fries and too much sugar, they are walking a fine line to get me and my friends to show up.) I not only don’t patronize places that portay men as idiots. I have a list of male and female friends that I contact and ask them to make their friends aware of the same advertiser or product.

I know for sure that more than one car sale was lost that way and it’s the same for fast food places. One hamburger place isn’t that much different than another and if one trashs men and boys, it’s their competitor that should get our business. (And because red meat, recent studies show, seem to cause cancer … along with french fries and too much sugar, they are walking a fine line to get me and my friends to show up.)

]]> By: mruffolo http://mensnewsdaily.com/2007/11/14/brandweek-discusses-dad-as-idiot-advertising-says-it%e2%80%99s-hard-to-argue-that-guys-like-sacks-don%e2%80%99t-have-a-point/comment-page-1/#comment-54660 mruffolo Thu, 15 Nov 2007 03:28:47 +0000 http://glennsacks.com/blog/?p=1397#comment-54660 twasserman@brandweek.com Re: Dad Ads Todd, Good evening. Thanks for helping create awareness that media and advertising in general dishonors fathers and men. I feel disappointed it images man as bad and women as good - a radical feminism attitude. The consequence is my turning off the television and or making a mental note not to buy a product or service, and I do not want that. I want media to honor fathers and men. Sincerely, Mark Ruffolo, MS, MBA twasserman@brandweek.com

Re: Dad Ads

Todd,

Good evening.

Thanks for helping create awareness that media and advertising in general dishonors fathers and men. I feel disappointed it images man as bad and women as good – a radical feminism attitude. The consequence is my turning off the television and or making a mental note not to buy a product or service, and I do not want that. I want media to honor fathers and men.

Sincerely,
Mark Ruffolo, MS, MBA

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