iRobot’s ‘Husbands Are Jackasses’ Commercial
Husbands are jackasses, kids are pigs, and mom is mom in the anti-male iRobot commercial “Animal House.”
To watch the ad, click here.
For those who’d like to express your view of the commercial to iRobot’s Corporate Headquarters, see:
iRobot Corporate Headquarters
63 South Avenue
Burlington, MA 01803
Phone: 781.345.0200
Fax: 781.345.0201
info@irobot.com
M-F 9:00 a.m. and 5:00 p.m.EST
Thanks to Rick, a reader, for sending me the commercial.
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December 14th, 2007 at 9:59 am
I’m reminded of the Bissel “mystery spot” commercial where a woman dressed in a 19th century style garb wonders aloud about the strange “mystery” spot that nobody takes credit for including the husband, son, or dog.
The woman then uses the Bissel spot cleaner to remove the stain.
A few observations: The commercial portrays everyone else as pigs but at the same time, reinforces the expectation that cleaning is _woman’s_ work thereby making it difficult for career women to convince men that they aren’t be demasculated by accepting their “fair share.”
Next, my wife loved the commercial and thought it was funny and wanted to buy the thing. I told her it’s a cheesy “as seen on TV” product/toy and doesn’t work.