TV Ad: Get Her What She Wants for XMas or You’ll End up in ER

2007-12-23
By

From Shawn, a reader who works in a hospital:

“I guess this commercial is supposed to be funny somehow–these men are in the Emergency Room with horrible injuries because they bought their wives the wrong gift for Christmas.”

The UK commercial is from 2005. The company’s press release describing it–”LX Direct knows what women want”–is below.

To watch, click here or see below.

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Press Release: LX Direct knows what women want
Release Date: 20 December 2005
Home shopping retailer launches innovative Christmas viral campaign

Home shopping retailer LX Direct, launched a Christmas e-mail campaign with a difference this week, surveying 5,000 of their customers to uncover ‘What Women Won’t Want For Christmas’ this year. Designed to be a guide for the hapless blokes of Britain – the campaign was the gift guide equivalent of ‘What Not To Wear’.

The viral email campaign centred on a short film featuring a group of sorry looking men in a hospital casualty department at Christmas who had all evidently bought inappropriate gifts for their partners and were now nursing slapstick minor injuries. (more…)

Fathers & Families: Advocacy for the Child-Father Bond
Fathers & Families is a non-profit organization advocating for the right of every child to have two parents. Fathers are an essential part of a child’s life–divorce or separation should not change this. www.FathersandFamilies.org
38 views

  • PolishKnight

    I’ve seen comic “slapstick” violence in TV before (including in a few instances against women, amazingly enough) but this one was rather more gruesome rather than funny especially in light of the Christmas season.

    The last injury is reserved for a man who buys his wife a dyson vacuum cleaner. Yet, that’s one of the hottest (and most expensive) gifts around. Another man is injured for buying his wife a mixer. The other two are injured for daring to buy their wives lingerie.

    In the states, the Food channel is one of the biggest rated channels and millions of women are obsessed with it. In addition, HDTV also gets major ratings and a Dyson would be a great gift for those women. Finally, lingerie is a sign that the man is interested in his wife. Isn’t that a compliment?

    Apparently, the only acceptable gifts for “Britches” are those that are expensive and wasteful such as diamond jewelry.

  • SM777

    Well, Gentlemen, just remember, when you get married, you are asking for it.






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