BestBank’s bad and misandrist commercial

2008-01-18
By

Yesterday I heard a BestBank radio commercial. A female narrator was talking about how the multitude of demands on her time leave her with no time left over to spend balancing her checkbook.

I have three children, she says and then adds, four if you count my husband.

I believe there would have been an instant public outcry if a male commercial character said he had three children but four if his wife was counted.

Demeaning men by comparing them to children – in contrast to mature women – is just as offensive.

BestBanks would do best to pull this sexist commercial and replace it with one unprejudiced against men.

101 views

  • KRS

    Unfortunately, this is typical of how men are treated in most areas of the mainstream media — i.e., as punching bags for female angst.

  • PolishKnight

    Interestingly enough, I’ve seen a number of commercials recently that show a father and his small daughters talking including an AT&T commercial, Little Debbie, and an SUV Hybrid.

    I suspect that they were seeking to pull at his heartstrings to help get a buy as advertising is designed to do. The commercials demeaning to men seek to do the same but in an opposite way: Pump up a woman’s ego by putting down her husband. Or even just get a cheap laugh by poking fun at a politically safe target.

    I remember a Sally Forth cartoon where Sally Forth smugly tells her weak, emasculated husband that since it’s no longer acceptable to use racist or sexist humor, that white males are the only group left to make fun of. The obvious answer is that leftism has just chosen to centralize racism and sexist bashing rather than spread it all out.

  • amfortas

    Nice one Denise. Yes, men as ‘children’, an age old – well, several generations now – barb thrown by bitter egotistical women. They just love it and of course buy the products of morons who appeal to their prejudices with ego-stroking.

    No thought of course to ‘liberating’ men from their dependancy, as demanded for women when they were the dependant big-babies of providing, protecting men. No cry of rage from them for the stereotypical sexist insults against the male gender, in the manner of their rage whenever someone called them ‘Dearie’ or ‘Love’ or opened a door for them.

    I think I might go and puke.

  • Gus

    amfortas: I’ve heard so many of these inane, pandering, misandryic commercials over the past 40 years that there is nothinf left to puke.
    The most recent and galling one is where a father says that he has worked hard to build his business and he wants to make sure that his daughter gets it.
    That has become de rigeur in the media world the same way showing a woman loving a man has or a woman who is a happy housewife.






Search

RSS Amy Alkon

RSS Donna Laframboise