Jacey Eckhart: ”Silly husband’ commercials are starting to tax my patience’

2008-01-25
By

“That’s right. Contempt. Sneering, mocking, name-calling, eye-rolling, sarcastic, cynical, bitter-tasting contempt. Contempt is a very bad sign in a marriage…the Silly Husband has been a common figure in commercials, TV and movies for ages. I’ve been fine with that, but lately it seems commercials have taken on a more acrid flavor.

“Instead of Silly Husband, the guy I see most often now is Ridiculous Lazy Idiot Who Can’t Do Anything Right. That guy is so common that right after the tax commercial the archetype showed up again in a Domino’s Pizza commercial. When the husband finds out he has 30 minutes before the pizza comes, he appears in a red satin robe. ‘Are you thinking what I’m thinking?’

“The wife deadpans, ‘What are we going to do with the other 28 minutes?’

“That’s harsh. If my husband said something so cold to me, I wouldn’t stand there smiling. I’d sneak off somewhere to lick my wounds. Forget the pizza.

“Sure, these are just commercials. I should ignore them, turn them off, stop watching so much TV. And yet, I can’t ignore that human beings tend to copy the examples in front of them…

“I hope I never end up like that. Every time I see one of those commercials…I’ll take that display of contempt and use it as a cue to pounce on my husband and kiss him all over.”

I couldn’t say it any better than Norfolk Virginian-Pilot columnist Jacey Eckhart does in her recent column ‘Silly husband’ commercials are starting to tax my patience (1/22/08), which is quoted above. To send her a nice note, write to jacey87@mac.com. To send a Letter to the Editor, click on letters@pilotonline.com.

To watch the ad Eckhart refers to–Domino’s Pizza’s “What are we going to do with the other 28 minutes?”–click here or see below.

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  • bolwriter

    For 40 years or so this culture has been hard about the business of creating mythology about men. Men are, as in the commericial, lazy, stupid and incompetent. Men think of nothing but sex. Men are really little boys, completely incapable of caring for themselves or others. Men are egotists, concerned only with themselves. Men are violent, particularly towards women, but toward children too. So it goes, familiar to all who read, watch television, go to the movies or listen to the radio.

    Those are the broad outlines of the mythology that we have created and it’s impressive how many people have come to believe it. Very often the above aspects of the mythology are simply taken on faith, assumed to be true by men and women alike.

    Therefore, when a school girl falsely accuses a construction worker of rape, the school takes action to prevent construction workers from being near the students. The truth is that the girl fabricated her story, but the school ignores that in favor of the mythology that men, particularly masculine men like construction workers, are dangerous to girls.

    The problem with creating mythology is that it becomes the touchstone for what we believe about the world, how we see things. Psychologists now know that, in processing information, we don’t tend to take an empirical approach, sorting out data logically and arriving at conclusions. Rather, we look at new information and try to find a pre-made narrative into which to fit it. That already-existing narrative is the function of mythology. It’s what myth provides us – a way of understanding the world, even if it’s wrong.

    The mythology we’ve created about men over the past 4 decades is deeply subversive of American society and culture. It will damage boys and men for decades to come and must be opposed wherever it rears its ugly head.

  • donnieboy57

    WE didn’t create a mythology of men or about men. women did and WE stood by and supported their efforts so we wouldn’t have to sleep on the couch. pathetic. of course, i will probably be cut again. until that stops, no money honey.

  • amfortas

    The self-fulfilling prophesy is already being seen in demoralised men who are just plain giving up on women – and society – and adopting the stereotype, and in our boys who see nothing noble about becoming a man. Who wants to grow up to be a dork?

    The public face of men is the idle, stupid, incompetent who needs a woman to save his arse and to tell him off. That’s the ‘everyday’, the ‘entertainment’ side of contempt. It crushes men’s souls.

    The public policy sees men as the dangerous, violent, abusive goon. The policy crushes the bones. The armed force is ranged against men, no matter the content of his character.

    The reality is a gender that is saying ‘f*ck you’. And women wonder why. No empathy.

    Jacey Eckhart is welcome to say as she does and to kiss her husband. Good for her. A bit of empathy. But it isn’t enough. Someone is going to make a false accusation against him one day. Maybe her. Actually there’s a 50% liklihood. The falsity will be believed and the kisses will mean nothing.

    It is good that she writes an article, but just the one? She is going to need to do a great deal more if she wants to change the situation. Her sistas have a forty year start.

    De Profundis…..

  • emarel

    It’s funny that the family with the doofus dad in the commercials you see never live in trailer parks. Look at the “house” in which these commercials occur: they always appear to be very upper middle class, with large, well furnished rooms. How could such a dumb-ass have earned the bucks to buy such a nice house?

    Oh, yeah…It was probably the brilliant mom who bought it, with the money from her fabulous “career”…

    When commercials such as these, and shows like “Everybody Loves Raymond” appear on the tube, I point out the messages to my 2 teenaged sons.

  • Artfldgr

    Peacock males have huge tails because peahens select for it.

    So, if the myths are true, then this IS what women want in men…

    if the myth isnt true, then what does it say for what society says about womens ability to make any selections?

    men are the way that women have selected them to be, and that life has allowed them to live.

    in between those two goal posts most of us exist…

    each time a woman selects a man that in the past was considered sub optimum, she is selecting to increase sub optimum males in the future, and of course is selecting that all her future progeny will be that way, or have to mate with such.

    so in the golden age of the west (early 20th century), what people were seleting and celebrating and mythologising was the capable, independent, competent, smart, fun, family oriented male..

    and that was what those eras were full of compared to today.

    since women have decided to temporarily reward substandard men, as a means to ‘fun’, while they are waiting to change their orientation (either sexual, or from short term to long term).

    invariably… there are 50 different people ‘fun’ frolicks for every 1 ‘fun’ frolick towards that superior male.

    what does that do? wel young men see a 50 to 1 success ration for intimacy if their a jerk…

    the short term pay off of a short term marriage and a life time of work pales comparitively.

    if you were going out into the world seeking something, and there was a 50 to 1 better odds towards something ‘close enough for now’, and a 1 in 50 chance of “good enough for always”, a person can play that for a constant diet of “close enough” and learn never to bother with “for always”.

    in high pressure selective breeding, it only takes a very few generations to make a serious change in the population

    the african community in america has had several generations where the good men are out, and the thug men are in… in case anyone hasnt noticed the children of thugs tend not to become nobel prize winners and competent parents with less state intervention.

    in 5 generations a strong selector can change what took 50 generations of random testing in a real world environment.

    ultimately women will get what they select, not what they talk about.

  • Artfldgr

    Shakespeare knew what would happen as humans were treated differently than their insides supposed. treat them like villains, they becoem villains.

    1: Actus Primus. Scoena Prima.
    2: [ Enter Richard Duke of Gloster, solus.]

    3: Now is the Winter of our Discontent,
    4: Made glorious Summer by this Son of Yorke:
    5: And all the clouds that lowr’d vpon our house
    6: In the deepe bosome of the Ocean buried.
    7: Now are our browes bound with Victorious Wreathes,
    8: Our bruised armes hung vp for Monuments;
    9: Our sterne Alarums chang’d to merry Meetings;
    10: Our dreadfull Marches, to delightfull Measures.
    11: Grim-visag’d Warre, hath smooth’d his wrinkled Front:
    12: And now, in stead of mounting Barbed Steeds,
    13: To fright the Soules of fearfull Aduersaries,
    14: He capers nimbly in a Ladies Chamber,
    15: To the lasciuious pleasing of a Lute.
    16: But I, that am not shap’d for sportiue trickes,
    17: Nor made to court an amorous Looking-glasse:
    18: I, that am Rudely stampt, and want loues Maiesty,
    19: To strut before a wonton ambling Nymph:
    20: I, that am curtail’d of this faire Proportion,
    21: Cheated of Feature by dissembling Nature,
    22: Deform’d, vn-finish’d, sent before my time
    23: Into this breathing World, scarse halfe made vp,
    24: And that so lamely and vnfashionable,
    25: That dogges barke at me, as I halt by them.
    26: Why I (in this weake piping time of Peace)
    27: Haue no delight to passe away the time,
    28: Vnlesse to see my Shadow in the Sunne,
    29: And descant on mine owne Deformity.
    30: And therefore, since I cannot proue a Louer,
    31: To entertaine these faire well spoken dayes,
    32: I am determined to proue a Villaine,
    33: And hate the idle pleasures of these dayes.






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