A Nice Father-Son Ad from Rogers TV

A nice, father-positive ad from Rogers TV. Apparently the ad is the Rogers TV type of TiVo. Doesn’t the father-son interaction here look a hell of a lot more like you and your kid than the relentless parade of “dad-as-idiot” commercials we’re subjected to?

To learn more about the problems with the way men are portrayed in advertising, see my column Father Knows Best (Adweek, 3/12/07) and my co-authored column Advertisers: Men Are Not Idiots (Advertising Age, 4/14/08).

To watch the ad, click here or see below. Thanks to Jay, a reader, for sending it.

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