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Warner Todd Huston
AP’s New Muckraking Style, From Just-The-Facts to In-Your-Face

-By Warner Todd Huston

For those unfamiliar, since May of this year the Associated Press has had a new Washington Bureau Chief, a past AP reporter named Ron Fournier. According to Politico, the previous chief was pushed out to make room for Fournier in a “hard-feelings shake-up” with the old chief left worried that Fournier might “destroy” the AP. A pretty stark assessment, of course, but not necessarily all sour grapes from the passing chief because there is a legitimate reason for her to worry about Fournier. You see, Fournier has decided that a more hard-charging, opinion oriented style of writing is the new direction the AP should take in this new Internet age and it’s a direction that makes the AP’s past bias even more pronounced.

Former chief, Sandy Johnson, is a bit worried about Fournier’s new direction. “I loved the Washington bureau. I just hope he doesn’t destroy it,” she is quoted as telling the Politico. It seems she has reason to worry.

There’s more to her vinegary remark than just the aftertaste of a sour parting. Fournier is a main engine in a high-stakes experiment at the 162-year old wire to move from its signature neutral and detached tone to an aggressive, plain-spoken style of writing that Fournier often describes as “cutting through the clutter.”

Fournier is also reported as saying that his goal is to “stick it to somebody who deserves it” because the “public is losing faith” in government, religion, the military, big business and the courts. Fournier dead on about the one institution that the public mistrusts in great numbers: the media. The public does mistrust Fournier’s own profession, indeed.

No, to Fournier, the media seems to be the nation’s savior and therein lies the danger he represents to the nation as a whole. He thinks he is our savior lending him the possibility of arrogant overreach.

“There’s a bigger need for this kind of journalism than ever,” he said. “The public is losing faith.” Fournier rattled off a list of institutions, including organized religion, government, media, the military, big business and the courts, in which recent Pew polls show public confidence at all-time lows. “It’s our responsibility,” he said, “to step into that breach and say, ‘Hey, what the hell is going on here?’”

And here it was thought that the AP was a news organization and not a punditry factory. Looks like Fournier really is looking to tear down the old AP and substitute his new “sharp, edgy analysis” for its supposedly traditional just-the-facts style of journalism.

As a road map to the future, one might read a June 1 Fournier essay written as he was settling in to the AP chief’s chair. In that essay Fournier has some revealing rhetoric and ideas showing in what direction he imagines the AP should head. An attached note at the start of the essay is interesting, indeed.

It’s AP’s goal this year (and henceforth) to make this accountability journalism a consistent theme in our coverage of public affairs, politics and government. We have unmatched resources and expertise in every state to report whether government officials are doing the job for which they were elected and keeping the promises they make.

Muckraking journalism, pure and simple.

With this dangerous step over the line of fact based journalism, Fournier invites opinion to invade ever more into the AP’s reporting. In fact, there would seem to be no way to prevent it with this flirtation with advocacy writing.

Fournier starts his essay with the following paragraph:

Katrina made a believer out of me. I had always known that The Associated Press played a role in holding public officials accountable, but it took a killer hurricane and an incompetent, arrogant government response to make me realize this is no mere role. It’s an obligation, a liberating one at that.

Fournier then goes on to illustrate his directive to the AP’s writers concerning what he wants to see from them. In one section he tells reporters to keep two questions forefront in their minds when writing for the wire service.

Make two questions a habit in every source conversation (from governors and lawmakers to lobbyists and bureaucrats): What’s the biggest promise that’s been broken in town this year? What drives you most nuts about (the relevant government entity)?

Further, Fournier is urging his writers to become the voice of the news as opposed to a faceless reporter. He wants them to “write with authority” instead of passively. He wants them to assert criticism is true if they think it is. And it is because, he feels, the media didn’t attack Bush enough over the Iraq war and Katrina.

A colleague of mine in Washington, Cal Woodward, has an interesting rule about accountability journalism: Whenever possible, he avoids the phrase “critics say.” More often than not, it’s a crutch to hide lazy reporting or uncourageous writing. If the “critics say” something that you know to be true, you should assert it yourself and not let it be watered down by a broad, meaningless attribution. You be the critic. That’s the role we played after Katrina:

But there is no question that Fournier is insisting that his writers step forward in a more vigorous, straight forward style that reveals their own voice far more than just-the-facts. There is no question that what we have here is a new AP the will dispense with the past habits of a guarded assertion of critics of the issues of the day for a far more expressive style that seems to state critics’ positions as facts instead of opinion. This is not reporting, but advocacy.

With Ron Fournier, we might find that the AP gives us here more fodder to reveal liberal bias in the media than ever before. It might be good for the media critique business, but it isn’t good for America.

(Photo credit: allamericanspeakers.com)

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  • 7 Comments »

    1. John Maguire said,

      Huston, you are right: this is not good for the world.

      I am all in favor of punchy writing, but “objectivity” is a goal very important to strive for.

      By the way, to anyone who says, “There is no such thing as objectivity,” you can answer: “Objectivity is achieved by slanting the story both ways.”

      In practice is means getting at least two sides into a story in a way that each side will say it has been fairly represented. And if there are three sides to the story, the same holds true. There is no objective objectivity, but genuinely fair news reporting is completely achievable. It does, however, take time to slant a story both ways (many more people have to be telephoned) and time is money.

      July 15, 2008 at 8:15 am

    2. Roger F. Gay said,

      But the AP has been in-your-face propagandists for decades. If they’re going after lying, cheating politicians fine - that would be an improvement. Their history is one of copy-pasting factoids from news releases provided by politicians, doing their part in creating the huge corrupt gap between government / political parties and the people; one in which people have been losing the battle.

      July 15, 2008 at 12:40 pm

    3. jjtaup said,

      Yes, the media should be a governmental watchdog–that is its primary responsibility. Fournier is, however, not interested in truth. He is interested in propaganda. One example (of thousands upon thousands) regarding Gitmo:

      http://news.yahoo.com/s/ap/20080715/ap_on_re_ca/canada_guantanamo_detainee;_ylt=AgqFZzVQ0OsN9tWSvH2nxKAazJV4

      100% one-sided. No investigation whatsoever into the teenage snake’s background.

      To me, the most telling point from the article is

      “THE FINAL POINT is the one driven home by Katrina: Write with authority. The AP’s hard-earned reputation for fairness and nonpartisanship must not be used as an excuse for fuzzy language when a clear voice is demanded, nor should it force us to give both sides of a story equal play when one side is plainly wrong.”

      Liberal facism.

      July 15, 2008 at 12:46 pm

    4. Roger F. Gay said,

      But that’s the way the AP has been for a long, long time. It does not indicate a change has taken place in the character of articles due to a change in leadership. Quite frankly, the article you link appears more objective than those I have seen in the past - given that they’re quoting people rather than delivering their views as though a matter of absolute established fact.

      July 15, 2008 at 1:31 pm

    5. Thom said,

      I think he’s wrong and the exact opposite is true. I want news stories to be neutral rather than some advocacy piece. I’m really beginning to resent having to go to 4-5 sources to verify that one story is factually accurate. I’ve begun saying the hell with it and consuming less news overall which I believe is counter to what they’re after.

      July 16, 2008 at 4:18 am

    6. Roger F. Gay said,

      The problem is that this is the AP - a wholesale news source. Their stuff is used and re-used / rewritten all over the place. So going to 4-5 sources does nothing to help determine whether the facts are true. Those 4-5 sources could all have gotten their information from the AP, or taken information from others that got their information from the AP.

      We saw that in hundreds upon hundreds of articles re: “deadbeat dads” and child support policy in the mid 1990s. A woman at the AP was taking information from pro-enforcement program press releases from congressmen and writing articles as though anything said in the promotional material was fact. Then newspapers, magazines, and TV all over the country followed blindly along.

      The style of the article was factual, informative, etc. That hid the fact that they were pushing a bunch of extremly biased and dangerous radical family policy propaganda.

      July 16, 2008 at 4:57 am

    7. Roger F. Gay said,

      BTW: One of the promotions for this publication, MND, a few years ago, mentioned the behavior of the AP as one of the reasons that MND is needed. They would produce propaganda pieces that appeared to be legitimate factual news pieces and the “msm” all over the country would copy it blindly. It’s just business. Real people would notice that something wasn’t right. MND is “as mainstream as you are” in providing factual objective opposition to msm propaganda.

      July 16, 2008 at 5:02 am

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