Am I the only one who believes the new “Anti-Drug” commercials
are some of the most self-righteous not to mention ineffective means
of trying to alter human behavior?
A typical new ad runs something like this. It sets up the
scenario of a little boy waiting for his older brother to pick him
up. As he waits and waits, a voice comes over “Just tell him
you were off with your friends getting stoned and forgot him.”
This method of altering behavior uses a classic leftist method:
guilt, specifically guilt for not living up to your obligations
to other people. This has to be one of the most ineffective
methods of altering human behavior. How about this for an
anti-drug: the moral condemnation of drug use.
Imagine you are a 16 yr old kid. You dabble in and out of
drugs. Which do you think will get through to you: a
bunch of self righteous commercials telling you that you are failing
to perform your duties to your brother, family, swim team, etc.?
Or how about a strong, parental figure coming in and stating, in
clear moral terms, that drug use is wrong and forbidden in
the household you are living in?
It has been proven over and over again that the latter method is
effective. The former is not. It’s that simple.
The leftist mantra of the past 40 years or so is that morals are
innately oppressive. Just do whatever you want to do in your
own life and don’t you dare judge other people. You cannot
say that one behavior is “right” or as another as “wrong.”
I mean, come on, what are you – some kind of judgmental jerk or
something?
But after years of drug and sexual experimentation, it becomes
obvious that certain behaviors are undesirable. But, never
fear, leftists will never – ever – morally judge something!
So instead of simply stating, “these things are wrong” in a declarative
way not a suggestive way, leftists need to rely on all sorts of
bizarre methods to guide human beings. They are, of course,
ineffective. Begging, suggesting, and attempting to guilt
people, especially children, does not change their behavior.
Declaring, stating, and enforcing does.
How about this for a new anti-drug advertisement. Morals:
The Anti-Drug.
Amber Pawlik